Trust Matters
Webflow Development – Factory44
Trust Matters is an Irish financial planning firm based in Dundrum, Dublin, offering bespoke financial planning and employee benefits services to individuals, families, and businesses. Regulated by the Central Bank of Ireland and part of the Taney Advisory Group, the site needed to convey credibility and warmth in equal measure.
My role was the full Webflow build, working from the agency's Figma designs.
A professional service site with a human tone
Financial services sites often default to cold and corporate. The design here pushed in the other direction — warm photography, considered typography, and a navy and gold palette that feels trustworthy without being stuffy. The build work was about honouring that tone consistently across a wide range of pages covering two distinct service pillars: financial planning and employee benefits, each with several sub-service pages beneath them.
Video hero and scroll animations
The homepage opens with a background video, setting an immediate sense of place and warmth before the content begins. Scroll-triggered animations carry that considered pace through the rest of the page, with sections and elements revealing progressively as the user moves through the site.
CMS across three content types
Three CMS collections power the site's dynamic content: blog posts with author and category fields, team profiles on the people page, and video testimonials. Each has its own template and sits within the broader site structure, giving the client a straightforward way to keep content current without touching the design.
Built for: Factory44
Live site (opens in new tab): trustmatters.ie