Haystack Consulting
Webflow Development — Otto Creatives
Haystack Consulting is a research and brand consultancy based in Belgium and the Netherlands, working with major brands across sensory research, innovation strategy, and consumer insight. Founded in 1974, it's an agency with genuine heritage and a distinctive voice to match.
My role was the full Webflow build, working directly from the agency's Figma designs.
A content-rich consultancy site
The site needed to house a substantial volume of content — case studies, insights articles, service pages, and team information — while maintaining a strong visual identity throughout. Two CMS collections power the core content: one for insights and one for cases, each with its own templates and category filtering. Keeping that structure clean and manageable for the client was as important as the visual execution.
Interactions and a layered visual language
The design makes heavy use of layered SVG elements, background shapes, and icon pairings — a distinctive aesthetic that required careful attention in the build to ensure it held together across breakpoints. Scroll-triggered animations run through the site, used to bring sections in progressively and give the pages a sense of movement without overwhelming the content.
Multi-language across three locales
Like Mbrella, the site runs in English, Dutch, and French. Setting up Webflow's localisation across a site of this scale — with CMS content, static copy, and navigation all correctly scoped per locale — was a significant part of the build.
Built for: Otto Creatives
Live site (opens in new tab): haystack-consulting.com